Texas Tech academic advisors serve as university guides for students on their path toward academic progress and graduation. Advisors facilitate student growth and development, guide degree plan implementation, and assist students in navigating the world of higher education. Every major and every department provide academic advisors, either faculty or professional, to work with students during their academic careers. Academic advising is an active process that requires input and investment from the student and the advisor. Students maintain ultimate responsibility for their academic progress; the advisor holds the role of guide, facilitator, mentor.

Academic advising is not simply course selection advising. The goal of academic advising is to provide a means of communication and a consistent point of contact for academic support and progress. To that end, many departments require regular meetings between advisors and students prior to registration for the following term. Students should be aware of the advising requirements from their college and department.